Eden Beauty

Experimental Graphic Design

Through this project I am hoping to tackle a system gap in makeup packaging. I would like to help simplify the knowledge needed by consumers towards color mapping and knowing undertones for makeup. This is a common problem for those who wear makeup, not knowing correct skin undertones can lead to noticeable lines of makeup application. 

To do this I created a system using product packaging and website design. This system will involve packaging showing undertone matched shades for other product lines. The website is categorized by undertones and provides helpful links to corresponding products. Products can also be sold in sets (Foundation, bronzer, blush) based on matching undertones.

Spring 2023