As BookTok grows readers are seeking to show off love for their favorite books. many of these fantasy readers are in their 20s and wanting to find subtle ways to wear merch while working and in the everyday world.

To create subtlety I designed a font back t-shirt design using insider book knowledge. I also used simple graphics and back text design, to help the merch be wearable in many different environments. Fireheart and Nameless are two nicknames for Aelin from the Throne of Glass series, and chose to feature them as the main text design. Along with this I included a quote about Aelin which was polled to be a prefered merch design.

April 2023